Fashion, Editor's Pick

H&M’s Garden Collection

Shirley Leigh Wood Oakes

May 11th, 2010

Perhaps H & M has solved the problem. Welcome The Garden Collection for Spring 2010. Dresses, tops, shorts, jeans, shoes. All of the usual categories that you find in any H & M store, but better: The Garden Collection is all made from recycled and organic materials, such as organic cotton which the company has been using and retailing since 2004. The difference? It is cultivated without the use of hazardous chemicals to the environment and farm workers.

 

H&M Ethical Collection - Garden CollectionFor us? Almost no change in appearance. The collection conjures up Van Gogh’s paint palette, the 70’s style sleeves and ruffles, and botanical shapes from The Chelsea Flower Show. It’s fun and chic.

 

Typical of the high-street brand, you can find anything for everyone and for every occasion. From a picnic in the park dressed in a beautiful clean-white cotton top with laced stripes, matched with a light pair of turned up blue jeans and dot coloured pumps. And for the evening, a bouquet inspired corset with beige linen shorts and bow-tie belt? Or perhaps a multi-coloured ruffled neck dress with a tied waist and layered hem?

 

Ann-Sofie Johansoon, Head of Design at H & M particularly likes the rose bustier dress; strapless corset bust with a floral chiffon ruffled bubble skirt in a stunning crimson, mimicking, Valentino red. If you’re not daring enough for the red there is the choice of white, as well as a matching jacket!

 

And don’t think you men have been left out! There are slim-fitted organic cotton suits, long and short sleeve shirts and for fun days out; multi-coloured stripped long sleeved tops.

 

- Karolina  Walewska

 

 

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